We helped Lagunitas Brewing Company launch its first ever non-alcoholic IPA

When the brewery responsible for the #1 selling IPA in the world wanted to launch a non-alcoholic version, we wanted to make sure they exceeded their customers’ hoppy expectations. Dubbed IPNA, this newest non-alc offering translated Lagunitas' hop know-how into a booze-free brew that still delivers a delicious craft-beer taste.

CAPABILITIES:

BRAND STRATEGY
PUBLIC RELATIONS
INFLUENCERS

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