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Lagunitas
BRAND & CAMPAIGN STRATEGY
PUBLIC RELATIONS
INFLUENCERS
We helped Lagunitas go to the dogs and cracked open a new product launch along the way
The Lagunitas team tapped Demonstrate to help them craft a holistic earned media communications strategy in support of their new IPNA product launch, as well as their first ever "Dog Appreciation" consumer campaign. By leveraging influencers (both four-legged and two-legged) to help compliment the campaign and support our earned media efforts, we were able to help this iconic California brand learn some new tricks and earn some new awareness.
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You've seen what we can do for other brands — now it's your turn. Let's talk.
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