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BRAND & CAMPAIGN STRATEGY
We helped Lagunitas go to the dogs and cracked open a new product launch along the way
The Lagunitas team tapped Demonstrate to help them craft a holistic earned media communications strategy in support of their new IPNA product launch, as well as their first ever "Dog Appreciation" consumer campaign. By leveraging influencers (both four-legged and two-legged) to help compliment the campaign and support our earned media efforts, we were able to help this iconic California brand learn some new tricks and earn some new awareness.
You've seen what we can do for other brands — now it's your turn. Let's talk.
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