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KIRIN LIGHT

PACKAGING DEVELOPMENT
LOGO DESIGN

We helped Anheuser Busch unleash the Kirin Dragon

We refreshed the Kirin Light packaging and strengthened the brand’s position as the premier Japanese-style light lager, turning to traditional Japanese art and culture for inspiration. Our objectives were to modernize the design, while respecting the brand’s important equities, and to make the calorie messaging, an important differentiator, more prominent. Our goal? Unleash the Kirin Dragon — mission accomplished.

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WORLDWIDE

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We helped write the next chapter in Luxardo's 200-year story

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Reach
Out

You've seen what we can do for other brands — now it's your turn. Let's talk.

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