We helped Kingsford reignite an icon
Kingsford is the American charcoal brand. It’s right up there with baseball, picnics and apple pie. But Millennials are grilling less – and gas grills and alternative fuels, like pellets and lump charcoal, are attracting new consumers. In preparation for its 100th birthday, we modernized the iconic Kingsford package and brought some swagger back to the brand.