We helped Decathlon make sports accessible for all
When Decathlon decided to enter a saturated US sporting goods market, they needed to stand out. Through a mix of creative strategy, targeted media, outdoor campaigns (including a a local BART takeover) and engaging creative video placements, we were able to develop and effectively communicate their brand truth: that sports should be accessible for everyone. In local Bay Area markets, we also created and executed the “Have a Ball” campaign, where we branded a French 1963 Citroen panel truck – dubbed ‘Le Bleu’ – and stocked it with basketballs, soccer balls, golf balls and more. ‘Le Bleu’ then drove around the community, passing out over 15,000 free balls to kids at local schools and playgrounds.